22 Jul 2019 THE PITFALLS OF PRIDE IN PRODUCT DESIGN: Collaboration is Critical to Ensuring All Aspects of Operations are Considered
WHEN MARKETING OR RESEARCH & DEVELOPMENT LEAD PRODUCT DESIGN, THERE CAN BE A VIEW THAT EVERYTHING IS POSSIBLE.
Case Study 1: Entering the Market for Juvenile Ride-On Toys
After arriving at one of the leaders in Juvenile products (car seats, strollers, infant care products, etc.), as the senior operations executive, I was exposed to a major new product initiative that was championed by our marketing department, our CEO, and our “partner” company in China. The phrase that was frequently used was “Art to Part in Less than 12 Months.”
Case Study 2: Revolutionizing Pneumatic Power Tools
By changing our focus from a single department or company needing to completely design and manage a project, to fulfilling a market need by delivering a new product by the most effective process, we were able to resolve the issues of a lack of expertise. Time to market is a compelling issue; however, it cannot be achieved by leaving out steps. Involving vendors in product design and problem solving will also greatly speed up the product timeline.